We recently told you about a photoshoot we organised at the end of last year to showcase not only the variety of our bespoke dresses but the collection for S/S 2012. The idea behind the shoot was to take our bespoke pieces out onto Bermondsey Street and we are delighted to now share with you some of our favourite images…
The concept began with using Bermondsey Street as our muse and reflecting a piece of the area in each image. We wanted mannequins that were as unique to each garment as a bespoke dress is to each of our clients, so our creative production team at HMKM sourced and created these gorgeous headpieces for each shot.
From a personal point of view, I adore the location of our studio as it is at the heart of the creative community which we work in everyday, so it felt right to shoot our garments to reflect this. I love how the background seems to tie in with the look and feel of each dress and I just imagine our ‘models’ springing to life on the street!
More than anything we wanted to showcase the high quality of design, cut and materials with each of our dresses which stands out with every piece we make no matter what the backdrop. We had so much fun organising this and can’t believe we are already planning for A/W 2012…
